Category: Social Media

These posts are a collection of assignments for a class at BYU-Idaho, Social Media Design.

Reverse Engineering: The Penny Hoarder

Article Title: This Secret Bank Has No Fees and Pays up to 100 Times the Normal Interest Rate

Brand Design Strengths

Though a little click-bait-ish, this article has great visuals and is written very well. The article is clear and concise and even a bit personable! The article provides links to the topic it is promoting: Aspiration’s banking services. It has multiple section headings that are relatively short to read through, which is smart thinking for their targeted audience: on-the-go travelers.

Brand Design Weaknesses

The article is a bit lengthy, so I’m not sure how many people would actually take the time to read through it all. The Facebook post seems 100% click-bait, and I’m not sure what would prompt anyone to click on it unless they
a) are currently seeking a traveling banking service or
b) have been assigned to write a reverse engineering analysis.

Goals of Design

Simply stated: to persuade the reader to visit Aspiration’s website and consider banking with them. The article was written for an audience that travels often, so the visuals were of a man at an ATM. The visual itself was aligned well and demonstrates a circular composition. It also utilized the Golden Mean and the Rule of Thirds.

Social Media Metrics

Since the article was shared on Facebook, it will be measured with likes, comments, and shares in addition to impressions and clicks.

Reverse Engineering: Q.NOOR LDS Temple Dresses

Q.NOOR Brand Design

Brand Design Strengths

Q.NOOR’s logo reflects a celestial feeling, which strongly reflects the company’s goals and objectives: helping women feel beautiful and comfortable in the House of the Lord.

Brand Design Weaknesses

Q.NOOR’s brand design does not offer a self-explanation. In order to understand what type of business Q.NOOR is (what they sell, what they stand for, etc.), you would have to look beyond the logo itself and perform additional research.

Goals of Design

According to QNOOR.com, the company’s mission is to merge “the formally mutually exclusive worlds of faith and fasion to provide [LDS women] with comfortable and beautiful temple dresses.” This design has an effective composition by having a focal point and a visual hierarchy for the eyes to naturally follow through the Q’s tail and back to the Q’s unique design. The brand design’s use of space and lines are simple and effective. The brand design also follows the Rule of Thirds and Not Half. The design is simple and visually appealing.

Social Media Metrics

The brand design has a stable following on multiple social media channels. On Facebook and Instagram, those metrics to be measured are likes, shares, and comments. On Twitter, the metrics are re-tweets, likes, and tweets. On Pinterest, the metrics are pins. Each of these social media channels also track impressions on business accounts.

Copyright Scenario Analysis

For this assignment, I have been provided three unique scenarios. Each scenario is an opportunity to clarify and discuss modern copyright laws. Copyright can be difficult to understand, so hopefully this helps clarify what is and is not legal under today’s copyright laws.

Scenario 1

For a college assignment, Abby designed a logo for a local business. The business owner liked her design and offered to buy it; however, the offer was ridiculously low. Abby declined. A few weeks later Abby noticed the business using a similar logo, altered only slightly from Abby’s original design. The business owner suggested that since he hired a designer to recreate the “new” logo, he was not breaking copyright. He claims “shop rule” applies. Outline what Abby should do. Consider both legal and social options.

Abby reserves every right to pressing charges. First, she should confront the business owner and possibly even the designer, because ultimately the new designer is the one who copied her work. This is an interesting case, because it’s unclear about who the ultimate blame should be assigned to: the business owner or the new designer? The majority of the blame should be assigned to the business owner, since we know he was aware of Abby’s original design. We do not know whether or not the new designer was aware of his interactions with Abby. There is no “shop rule,” therefore, it does not apply.

Scenario 2

Josh sends out an email newsletter for his company. The newsletter is informational, it is not trying to promote or sell anything; however, the company is a for-profit business. Last month, Josh did a Google search for images of cats. He included a few in the newsletter. A photographer contacted him this week and asked him to pay several thousand dollars for using the image. Do you think Josh has a solid fair use case? Or does the photographer have the right to claim copyright infringement?

Since the newsletter was sent only within the company, my initial thoughts are that it should be okay. Josh is not trying to make a profit off the newsletter. However, based on the scenario, I don’t necessarily know if the newsletter was sent within the company. In fact, it was probably sent out to subscribers, in which case, Josh should have sought permission to use the photo before sending out the newsletter. The photographer reserves the right to claim copyright infringement.

Scenario 3

While designing a logo of sheep, Jessica looked at six images found on a Google image search. She didn’t trace over the images, but did use them as reference for her drawing. She pulled out elements of each one to create her final logo. Is using reference images in this way an infringement of copyright?

Images can be used as a reference. As long as Jessica was not copying or tracing the image, she is okay to use the image as a reference for drawing. There’s a very good change she simply couldn’t remember what a sheep looked like. This is fair use and not an infringement of copyright.

Source of Images

www.pixabay.com

My Personal Manifesto

Objectives

1. Earn money to support myself/future travel fund.

I’ve always planned on getting married, becoming a mother AND having a professional career. Next April (2019), I will be graduating with my bachelor’s degree in communications, emphasising in organizational studies and visual media. I’m hoping to grow this summer as an intern with an organization that understands and supports my vision. Following graduation, my plan is to work full-time and gain entry level experience. I hope to have a solid career built before I start my family. Once I have little ones, I hope to have the flexiblity to create my own schedule and possibly even work from home. I want to be present as a mother, and I’d also really appreciate the freedom to travel. Assuming my family will be able to live off my husband’s salary, I hope to set aside a significant sum of my salary specifically for travel.

2. Give back and inspire change within my community.

Volunteering and serving others warms my heart. Unfortunately, it’s impossible to make a living off volunteer work. Fortunately, there are professions that provide heart-warming services for others. For example, I’ve considered working for a non-profit corporation such as the Make-A-Wish Foundation or Big Brothers Big Sisters of America. I’ve also considered working with a government community outreach program as a program manager or a community advocate. The more research I do, the more I realize just how many opportunities there are out there!

3. Promote individual growth in myself and in others.

I am huge about self-improvement. I keep a journal and reguarly write down my thoughts and goals. Over time, I’ve been able to understand and recognize my growth as a result of my more-or-less consistent journaling efforts. Keeping track of my individual goals has proven to be a valuable and priceless experience. I also carry a planner where I try to track my daily habits (scripture reading/exercise). I personally believe that the path to perfection is through planning and practice. On social media, I consciously post and share uplifting messages. Sometimes this is in the form of blog posts like this, and sometimes it’s in the form of an amusing picture or video.

Reverse Engineering: Explore Rexburg // The Dealio


These coupon books are one of my favorite parts of living in Rexburg. I love saving money. If you don’t have one already, I highly recommend picking one up ASAP. You can grab one for FREE at The Dealio‘s Rexburg office.

Purpose of Advertisement

What is the main purpose of the ad? This advertisement’s purpose is to inform citizens of Rexburg that the Dealio is offering FREE seasonal coupon books that are ready to pick up.

Ad’s Strengths

What are the ad’s strengths? The design is visually appealing. The product they are advertising is risk-free, which means people will be more likely to share it with their followers.

Ad’s Weaknesses

What are the ad’s weaknesses? Because the advertisement was posted on Instagram, it may be more difficult to reach people that don’t follow their account (unless they choose to sponsor the ad).

Ad’s Design

What is the ad trying to accomplish with its design? The design is simple and welcoming. The coupon book’s cover is also designed well for the winter semester in Rexburg.

Ad’s Metrics

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
Likes, comments, and shares.